Challenge

Increase the closure rate associated with obtaining contracts to provide the property management role for high-end commercial and residential properties throughout the Baltimore and Washington region.

Solution

Elevate Metro Property Managements brand to better reflect the organization, its level of customer service and expertise by enhancing the current communications tools associated with the sales process.

Result

Metro's first and last impression with prospects now reflects the company described by its clients and employees. Metro's inclusion on bids for their services as a short list candidate has greatly increased and new property acquisitions have increased dramatically, with nine new properties added this year!