Challenge

Develop an overall brand and position strategy for NewWave as the leading Value Added Distributor in the niche imaging, duplication and storage arena. Expand NewWave's reach into the mainstream reseller marketplace.

Solution

The development of a strong positioning and messaging strategy that promoted NewWave's expertise and hands-on approach to customer service, the core reasons why they have achieved the leadership position in their market.

Result

NewWave has experienced a 48% growth rate from last year and has received overwhelming positive feedback regarding its marketing efforts. Co-op vendors and partners are excited by the new approach and continue to provide financial support to the company for their overall marketing communications efforts.