Challenge

Name, create and introduce a new brand for an internal clinical research software solution built by a leading Clinical Research Organization (CRO) into the commercial clinical research market. Working with EMMES, attract early stage adopters to utilize the new product offering for upcoming clinical research studies.

Solution

Mind Inventions worked with EMMES Corporation in identifying the best opportunity to launch the new software solution and selected, the Bio-IT Tradeshow in Boston, Massachusetts. Through Mind Inventions proven discovery process we defined the value associated with the product suite, the organization backing it, and key differentiators to create the appropriate name, position and tagline for the product in the commercial space. Finally, Mind Inventions created the supporting tradeshow environment, lead generation direct mail materials and product collateral to assist the sales teams efforts.

Result

EMMES received over 75 qualified inquires from the Bio-IT show regarding the new product. As well five of the leading research organization’s requested a face-to face meeting to personally review the product and its capabilities.